Travel accessories that are actually useful vs pure gimmicks?

Packing for a 3 week Asia trip and I keep seeing TikTok after TikTok about “must have” travel accessories. Compression packing cubes, those Apple AirTag luggage things, the weird silicone collapsible water bottles, travel neck pillows that wrap around your hand. What has actually earned its suitcase space for you on long trips? And what did you buy and regret? My bag is already pushing the weight limit and I’m trying to be ruthless.